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Mental health problems have risen since the start of the pandemic and this trend is acute among men, who still often face stigma for struggling with such issues.
Skincare brand Nivea Men is encouraging men to open up about their mental health in a new campaign partnering with British soccer team Liverpool FC. Created by U.K. ad agency Digitas, the ad’s message is that men don’t have to face their feelings alone.
It features boys from local schools and the Liverpool FC U8 academy speaking lines from the soccer team’s anthem, “You’ll Never Walk Alone.”
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