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Skincare Brand Nivea Enlists a Soccer Team to Encourage Men to Talk About Mental Health

The campaign tells men, who often still face stigma, that they are not alone in their feelings

Nivea Men and Liverpool FC encourage men to open up about mental health. Digitas UK, Nivea Men

By Brittaney Kiefer

April 29, 2022

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Mental health problems have risen since the start of the pandemic and this trend is acute among men, who still often face stigma for struggling with such issues.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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