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While Boing Boing is busy dreaming up corporate sponsors for Tube stops, let’s ponder another such question: what marketers might do if given free rein over a ski resort. To a certain extent, unfortunately, it’s already happened; during our first trip ever to Stratton in Vermont this weekend, we came across a lift—initially broken—called American Express, sponsored by the credit-card company. And marketers such as SoBe and Mountain Dew have a thing for the terrain parks at Okemo.
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