Skateboard Legend Stacy Peralta Directs Gorgeous Yeti Ads About Life's Unexpected Paths

Serene storytelling amid beautiful backdrops

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Whether you’re working at a New York hedge fund and dreaming of a life dedicated to fly fishing or you’re one of the world’s most ambitious athletes looking for a humbling way to reset your aspirations, there’s always value in shifting your perspective.

In a new series of long-form spots for gear brand Yeti, director Stacy Peralta—best known as a co-founder of the iconic Powell-Peralta skateboard company and for his films about skate culture—captures the thoughts, hopes and uncertainties of those who seek purpose and transformation in the outdoors.



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