Skateboard Legend Stacy Peralta Directs Gorgeous Yeti Ads About Life’s Unexpected Paths

Serene storytelling amid beautiful backdrops

Backcountry snowboarder Robin Van Gyn goes outside of her comfort zone to embrace an activity she finds far more intimidating: surfing.

Whether you’re working at a New York hedge fund and dreaming of a life dedicated to fly fishing or you’re one of the world’s most ambitious athletes looking for a humbling way to reset your aspirations, there’s always value in shifting your perspective.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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