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It’s nearly Valentine’s Day, so it’s time for advertisers to bust out the big emotional guns. You know, wring a few tears, touch some hearts, melt our icy exteriors and make us genuinely feel something.
Car rental company Sixt has chosen to tell a story of unrequited love and the idea that a passionate affair can be rekindled in the autumn of life. It starts with a shoebox of precious old photos, unearthed by a lovely woman of a certain age, that leads to an epic road trip.