Six Lessons Alfonso Cuarón Wants Marketers to Learn About Supporting Causes

With Roma, the filmmaker showed the power of forging long-term alliances for advocacy

CANNES, France—No topic was more prevalent at this year’s Cannes Lions than cause marketing, but somewhat ironically, the most successful campaign on that front was not one that came away with any Lions. That’s because it had already received its own honors, specifically in the form of two Golden Globes and three Oscars.