6 Lessons Alfonso Cuarón Wants Marketers to Learn About Supporting Causes

With Roma, the filmmaker showed the power of forging long-term alliances for advocacy

Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.

CANNES, France—No topic was more prevalent at this year’s Cannes Lions than cause marketing, but somewhat ironically, the most successful campaign on that front was not one that came away with any Lions. That’s because it had already received its own honors, specifically in the form of two Golden Globes and three Oscars.

Roma, the 2018 film from visionary director Alfonso Cuarón, was both a heart-wrenchingly powerful narrative and a tremendously effective feat of advocacy, helping propel support for domestic workers who often fall outside the social safety net in almost all countries.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in