Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bedsider.org, a free online resource for birth control, has teamed up with BET Networks to target African-American women ages 18-29 through a series of TV spots from Havas Worldwide portraying painfully awkward discussions about sex and birth control with family and friends. The idea is cool. Talking about sex can be awful, but checking out a website about sex and birth control is awkward free, as long as you're not in a library or synagogue or elementary school.
The three spots feature a young woman having cringe-worthy conversations with 1) her grandmother, 2) her boyfriend and 3) her mother.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in