Site Promises Talk About Birth Control That's 'Not Awkward,' but the Ads Sure Are

Bedsider.org makes you cringe

Bedsider.org, a free online resource for birth control, has teamed up with BET Networks to target African-American women ages 18-29 through a series of TV spots from Havas Worldwide portraying painfully awkward discussions about sex and birth control with family and friends. The idea is cool. Talking about sex can be awful, but checking out a website about sex and birth control is awkward free, as long as you're not in a library or synagogue or elementary school.

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