Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sir Kensington’s is known for its condiments, offering its own take on everything from ketchup and mustard to vegan mayo and garlic aioli. However, there can be some surprising drawbacks to creating a delicious series of sauces: fans might get so carried away that they start eating your billboards.
In partnership with brand development agency Interesting Development, Sir Kensington’s recently forged a clever OOH campaign by displaying a 9-foot tall billboard in New York with repeated notices that it is absolutely not to be eaten—only for pieces to slowly disappear as if being gradually devoured over the course of several weeks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in