Sir John Hegarty and 4 Stars From Adweek’s Creative 100 on How Creativity Can Change the World

The power of brands to really make a difference

CANNES, France—Adweek celebrated the 2017 version of our Creative 100 with an event Tuesday in Cannes, featuring a panel about storytelling with Sir John Hegarty, BBH founder and Screenvision Creative Chair in Residence.

After the talk, we caught up with Hegarty, as well as four of our Creative 100 honorees, to talk about the state of creativity, and how marketers can use their power to change the world over the next year.

See the highlights in the video above.