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Single Milk Drinkers, Beware: A2's Oddball Ad Peeks Into the Life of a Catfish Master

Agency Zulu Alpha Kilo tells a doozy of a story about gut health and, somehow, dating

A anthropomorphic catfish drinking milk from a straw — Using the example of being catfished on the first date, A2 uses a human-sized, anthropomorphic catfish to explain how its product is much easier to digest than a duplicitous date. Zulu Alpha Kilo, A2

By Sara Century

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Anyone who experiences lactose intolerance or related digestive issues knows that the cost of a glass of milk can go beyond the dollar amount. However, milk has changed a lot over the years, and new options could provide a little relief.

Leaning into showing consumers that some milks are easier on the body than others, British Columbia, Canada-based Agrifoods product a2 Milk has launched a unique new campaign. Teaming up with Zulu Alpha Kilo, The Other Shop and Zenith Media, the platform is informing milk fans of the benefits of a2 milk while disrupting the traditional tropes of milk advertisements.

In

Sara Century

Sara Century is a freelance writer for Adweek.

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