Since UK Officials Weren’t Advertising, 3 Creatives Made Posters to Keep Londoners Home

'Save a life, sit on your sofa'

Posters that say 'Keep Britain Going, Go Nowhere' and 'Safe a Life, Sit on Your Sofa'
Meant to be posted around London, the designs became digital after the city went into lockdown. Posters: Nathalie Gordon, Amy Fasey and Jacob Hellström

LONDON—As the coronavirus that causes COVID-19 spreads around the world, Europe has found itself the current center of the outbreak. And while Italy, France and Spain have essentially been in lockdown for weeks, until Monday the U.K. was not.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.