Since UK Officials Weren't Advertising, 3 Creatives Made Posters to Keep Londoners Home

'Save a life, sit on your sofa'

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

LONDON—As the coronavirus that causes COVID-19 spreads around the world, Europe has found itself the current center of the outbreak. And while Italy, France and Spain have essentially been in lockdown for weeks, until Monday the U.K. was not.

Concerned by the extent to which their fellow Londoners had been moving around relatively freely, three creatives at agency Pablo London created a series of posters telling people to stay home.

Nathalie Gordon, Amy Fasey and Jacob Hellström said they were horrified to see Britain just “carrying on,” so the three put their heads together to create four posters in a single day.

A poster that says, 'Stay Alive Stay in Bed'

On Monday night, U.K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in