Since UK Officials Weren’t Advertising, 3 Creatives Made Posters to Keep Londoners Home

'Save a life, sit on your sofa'

Posters that say
Meant to be posted around London, the designs became digital after the city went into lockdown. Posters: Nathalie Gordon, Amy Fasey and Jacob Hellström
Headshot of Sara Spary

LONDON—As the coronavirus that causes COVID-19 spreads around the world, Europe has found itself the current center of the outbreak. And while Italy, France and Spain have essentially been in lockdown for weeks, until Monday the U.K. was not.

Concerned by the extent to which their fellow Londoners had been moving around relatively freely, three creatives at agency Pablo London created a series of posters telling people to stay home.

Nathalie Gordon, Amy Fasey and Jacob Hellström said they were horrified to see Britain just “carrying on,” so the three put their heads together to create four posters in a single day.

A poster that says, 'Stay Alive Stay in Bed'

On Monday night, U.K. Prime Minister Boris Johnson announced a series of strict measures preventing people from leaving their houses, unless for necessities. But until then, photos of packed beaches and parks had been circulating online, with people left increasingly concerned that others weren’t taking self-isolation seriously.

“Given the lack of advertising the government has been doing to get the U.K. to understand the severity of what is happening and quite simply explain the importance of staying inside we decided to do it ourselves,” Nathalie Gordon told Adweek.

A poster that says, 'Save a Life, Sit on Your Sofa'

“We made a series of posters and were in the process of getting them printed to guerrilla all over London where people were gathering,” Gordon said, “but as the lockdown was all but imposed last night, we decided to just put them out on the internet instead for people to share and hopefully help gently shame their friends into action.”

A poster that says, 'Keep Britain Going, Go Nowhere'

The digital posters read: “Save a life, stay on the sofa,” “Be a hero, don’t leave the house,” “Keep Britain going, go nowhere,” and “Stay alive, stay in bed.”

“They are simple but hopefully pack a punch. And their message universal—not exclusive just to the U.K.,” Gordon said.

A poster that says, 'Be a Hero, Don't Leave the House.'

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@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.