Simple and Powerful, This Ad Filmed Girls as They Watched VP Kamala Harris Be Sworn In

'Today We Rise' from Ogilvy and Refinery29 was produced within hours of the inauguration

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To many women who grew up with trailblazers like Gloria Steinem, Billie Jean King and Angela Davis, Wednesday’s inauguration of Kamala Harris was a miraculous payoff for decades of heavy lifting.

To kids reared in slightly more progressive times, watching the daughter of Jamaican and Indian immigrants become the country’s 49th vice president was an ultimate see-it-be-it moment. 

A new digital film called “Today We Rise” captures the history-making event through the eyes of girls—and a few brothers and moms—around the U.S.

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