Simon & Garfunkel's 'Homeward Bound' Powerfully Drives Coldwell Banker's Biggest Ad

The realty campaign marks the song's first use in a spot

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Coldwell Banker left transactional ads in the dust long ago, moving past the category trope of showing real estate agents shaking hands with new homeowners in front of a “sold” sign.

Instead, the brand has tugged at consumers’ collective heartstrings, focusing for the past several years on its pet rescue program. And now, coinciding with its first rebrand and logo makeover in 40 years, the company taps into the magnetic pull of home and the profound joy of arriving there with a spot set to the classic ballad “Homeward Bound” from Simon

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