‘Siesta World Cup’ Ad Launches Comedy Central in Latin America

W+K celebrates region's napping championship

Comedy Central began broadcasting in Latin America in February, and now it gets an epic introductory commercial from Wieden + Kennedy, São Paulo, and famed Super Bowl director Bryan Buckley of Hungry Man. It celebrates a little-known but apparently hotly contested sporting championship—the Siesta World Cup! These guys are pros, too—they can fall asleep at the drop of a hat, and stay asleep, even on donkeyback. "The idea is simple: Make TV viewers laugh and remind them how good it feels to watch Comedy Central shows, which are 100 percent humor," said Guillermo Vega, W+K Sao Paulo's executive creative director. Buckley is more blunt. "I couldn't bring myself to watch a single Olympic event. And hell, I was in London when they were happening," he said. "That's how much shooting 'World Cup Siesta' messed with my mind. I kept saying to myself, What can possibly be more exciting than that?" Full credits after the jump.

CREDITS

Client: Comedy Central

Spot: "Siesta"

Agency: Wieden + Kennedy, São Paulo, Brazil

Executive Creative Directors: Icaro Doria, Guillermo Vega

Copywriter: Hernan Rebalderia

Art Director: Santiago Dulce

Agency Producer: Endy Hedman

Creative Vice President, Comedy Central: Sean Saylor

Creative Director, Comedy Central: Hernan Damilano

Account Supervisor: Paula Obata

Planner: Tiago Pereira

Production Company: Hungry Man

Director: Bryan Buckley

Director of Photography: Scott Henriksen

Editor: Carlos Arias

Editing Company: Rock Paper Scissors

Executive Producer: Dan Duffy

Producer: Mino Jarjoura

Postproduction: The Mill

Music: Beacon Street Studios

Sound Design, Arrangement: Charlie Keating

Locutor (Voiceover): Heard City