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Each year, Cannes Lions honors creative works that communicate a brand’s purpose through audio storytelling or sonic innovation. This year, the festival awarded the big prize and one of five gold Lions to efforts that made unique strides in accessibility for children.
On Thursday, Cannes awarded Sick Beats, a collaborative effort between nonprofit Claire’s Place Foundation and haptic technology developer Woojer, the Radio & Audio Grand Prix.
Top honors
Sick Beats is considered the world’s first music-powered airway clearance vest for people with cystic fibrosis (CF).
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