A shrine for the most devoted Cokatarians

It’s a rare brand that gets a museum devoted to it, much less a museum that’s reviewed in The New York Times. With the opening of its New World of Coca-Cola museum in Atlanta (replacing an earlier incarnation), Coke has achieved this status. Writing in the Times, critic Edward Rothstein notes a few “misjudgments of tone,” including the enshrinement in a lobby of the less-than-effervescent homily, “To Refresh the World, Mind and Spirit; To Inspire Moments of Optimism Through Our Brands and Our Actions; To Create Value.”