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American broadcaster Showtime is developing a promotional content strategy with AnalogFolk’s New York team to make audiences more aware of its series going to air, promoting comedy Flatbush Misdemeanors.
The collaboration will see a new approach brought to promoting new programming from Showtime, with the Flatbush Misdemeanors work aiming to celebrate the series’ characters and the New York area where it is set.
The 10-episode series, which began to air in May, follows creators Dan Perlman and Kevin Iso, who play characters struggling to succeed in their local neighborhood.
The campaign to promote the series was devised by Analogfolk and produced by the channel’s inhouse team.