Should the NBA consider changing its logo?

FoxSports.com has published an article that poses all sorts of fascinating questions about the NBA logo: Is the player in the logo actually Jerry West? If so, why has the NBA never publicly acknowledged that fact? Is the logo a pricless commodity for the league, or is it “as dated as the set shot”? Does it represent today’s NBA brand? Or should the league bring in a sub? Los Angeles Lakers forward Lamar Odom offers his opinion: “There’s always time for change.

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