This should be America’s official tourism ad

Headshot of David Griner

Earlier this year, the federal government created a program to help promote international tourism to the United States. And while I'm sure the result will be a forgettable series of montage spots that are heavy on landmarks and cowboys, I'd like to offer an alternative: Find a way to use the video below, "Guy Walks Across America," which racked up 500,000 views in its first few days online. Created by a few young filmmakers using 2,750 still frames spanning New York to San Francisco, the video evokes more warm feelings about America than almost anything else I've seen. That's due in no small part to the high-energy soundtrack, "Home" by Edward Sharpe and the Magnetic Zeros. So I vote the new Corporation for Travel Promotion make this the official tourism ad for the USA. Or they could just do what everyone expects and put some sappy orchestral music behind aerial footage of the Statue of Liberty and call it a day. Hat tip to Len Kendall. UPDATE: The video was actually sponsored by Levi's, which covered the production costs and supplied jeans for the whole crew.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."