Should Al Gore hire the Axe creative team?

Lawrence Downes of The New York Times doesn’t like Al Gore’s media strategy to combat global warming. He writes in an op-ed piece: “If the job is so huge and urgent, why is the ad campaign so pedestrian? Mr. Gore is spending $300 million, a lot of it his own money, in the next three years to get the country moving on global warming. He has promised the biggest, most ambitious public-service advertising blitz anyone has ever seen.