Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Just in time for Halloween, Sears has given its website a creative makeover to try and attract the coveted zombie demographic. Zombies are the latest supernatural craze and seem to be a perfectly putrescent reaction against the last fad: beautiful, sparkly vampires. You can toggle the page to read it in Zombian (i.e. unintelligible moans), or use the zombie gift finder application to identify the right purchase for any apocalyptic scenario. They've blown it out through social media, with a twittering zombie, YouTube vids, and zombie creation application.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in