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Agency BMF explores the tyranny of choice in this ad for Aldi Australia, part of the supermarket chain’s “Good Different” ad campaign. The campaign, their biggest fully integrated effort to date, explains that the quirks in Aldi’s product offerings and shopping experience are precisely what elevate them above their competitors.
This ad focuses on the product offerings, as illustrated by a man who lives out Harry Chapin’s “Cat’s in the Cradle” while browsing an endless pasta sauce aisle in a modern, non-Aldi supermarket.
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