Shopping In-Store Is Presented as a Novel Idea In This Campaign for Bed Bath & Beyond

Spots take a swipe at brand’s online rivals

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The news surrounding Bed Bath & Beyond has been nothing short of glum recently: Despite being Broad City’s retailer of choice, the company just parted ways with its longtime CEO Steven Temares as it struggles to keep pace with the changing retail environment.

Even so, the retailer is chugging along with a digital campaign that pokes fun at our collective obsession with online shopping by highlighting the too-oft forgotten perks of actually walking into a store, like being able to actually take something home with you after buying it instead of waiting for it to ship.

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