Shipt and Issa Rae Champion Underrepresented Voices With an Ad Created by Interns 

Campaign is the Target-owned company’s largest marketing effort to date and launches student membership program

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For Howard University students Serenity Owens, Avery Harrell, Gavin Kelley and Kayla Collins, a summer internship with the marketing team at Shipt proved not only to be invaluable on-the-job training. It was also a back-to-school flex to say they created a national commercial with the help of Issa Rae

The Target-owned delivery service enlisted the interns to write, edit and star in the spot introducing the launch of its Student Membership Program, which offers same-day delivery of groceries, school supplies, health and beauty essentials on campuses nationwide.

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