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In the latest installment of its “Color Chips” campaign, Sherwin-Williams creates a captivating African jungle teeming with bright, bountiful, beastly life.
It took nearly 30,000 paint chips, along with 24 production artists working a total of 5,600 hours, to bring this majestic menagerie to life for 30 seconds:
“We know people aren’t inspired by paint itself. What people really care about is the transformation a coat of paint can provide,” says Jonathan Cude, chief creative officer at McKinney, which developed the spot with Buck Studios.
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