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Tech-savvy aesthetes still need to buy paint … but how do you capture their attention?
In the case of Sherwin-Williams, it’s the old “The right people will know” strategy. To showcase its Emerald paint, dubbed “best-in-class,” it’s created an ad that combines the pigment with water, robots and high-speed camerawork.
You won’t see any robots here, though. Instead, you’ll see the result of all that high-falutin’ production work:
The ad, dubbed “Epiphany,” uses only real Emerald paint.