Shazam Suddenly Started Forgetting Song Titles to Highlight a Little-Known Fact About Alzheimer's

It's just on the tip of our tongues


If mobile is now our most intimate technology, it stands to reason it can be used to remind us of our humanity. (And even our mortality.)

We’re naturally inclined to attribute human characteristics to the apps that continuously follow us around, which is part of why Siri is so amusing and Alexa so charmingly useful. But for Alzheimer’s Research U.K., agency Innocean Worldwide U.K. brought a horribly human attribute to Shazam—the ability to forget.

“The Day Shazam Forgot” was a collaboration in which Shazam appeared to have trouble remembering the songs people asked it to identify.

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