Shazam Suddenly Started Forgetting Song Titles to Highlight a Little-Known Fact About Alzheimer’s

It's just on the tip of our tongues

If mobile is now our most intimate technology, it stands to reason it can be used to remind us of our humanity. (And even our mortality.)

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.