Shatner back, still going strong for Priceline

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A lucky couple live the dream in this new Priceline spot from Butler Shine Stern & Partners: They get kidnapped by William Shatner so he can find them the best travel deal in a lousy economy. Hey, it's my dream, OK? Shatner is as self-consciously hammy and earnest as ever, an elite old-school pop-culture icon whose appearances always please. At 77, Shats is still mining a level of mass appeal that's probably impossible for current stars to attain in our media-fragmented landscape.

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