Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Unlike another female tennis player whose image has been often downloaded over the years, Maria Sharapova isn’t just another pretty face. Nike has some fun with that in this U.S. Open spot. And yes, in this commercial she is feeling pretty and witty and bright, not pretty and witty and gay. But that isn’t Nike’s change. The original stage lyrics for West Side Story were “bright” and “tonight.” They were changed to “gay” and “today” for the movie.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in