‘Sex and the City’ just won’t go away

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Taking a page from the Who’s marketing manual (“How to Repackage Your Work in Hundreds of Ways to Squeeze Maximum Dollar from Consumers”), HBO has released “customized” DVDs of its wildly popular series Sex and the City. Described in the press release as “unique collections,” these are four Sex and the City Essentials DVDs available as a set for about $60 or individually for a suggested retail price of $14.98 each. (Why not make it an even $15?) Each disc has three episodes that revolve around a single theme: romance, Mr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in