Ad of the Day

Serena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Ad

Compelling Wieden + Kennedy work looks back at star's early training

Serena Williams and her father Richard celebrate victory.Nike
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By Erik Oster

August 27, 2018

Nike shows the “Voice of Belief” that has allowed Serena Williams to carry on in the face of adversity in a powerful new “Just Do It” ad.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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