Selling real estate, California style

Real-estate agents aren’t known as a bikini-wearing bunch, but maybe they should be. Wendy Heath, seller of houses (and possibly tracts of land as well), says traffic to her Web site has spiked 400 percent since she put up a billboard in which she flashes a little skin. The ad has polarized the Long Beach, Calif., realtor community. “A couple of agents are having a fit about it, but that’s because they just didn’t think of it first,” says Heath, who had to switch jobs before putting the board up. Says her former boss: “Sex sells, but not in real estate. I’m always somebody who likes people to think out of the box, but I told her she was going the wrong direction.”

—Posted by Tim Nudd