Selfridges Promotes Female Strength With a Mystical, Magical and Powerful Lingerie Ad

Strength is the new empowerment

We're not in "Like a Girl" territory anymore. 

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.