See Why the ’90s Were So Unkind in This European Automaker’s Self-Deprecating Flashback Spot

VW-owned Škoda embraces its ugly past

Oh, the '90s. ŠKODA France

The Škoda brand, founded in the early 1890s, has taken its lumps over the years. Akin to Kia in the U.S.—where cars catching on fire were alarmingly common in the early 2000s—the Czech automaker was long considered a punchline in Europe. This was not the car you wanted to drive, nor be seen behind the wheel of, especially in the 1990s.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.