See the Truck-Side Ad That Caused 500 Car Accidents in Moscow in One Day

Even more distracting than meteors

Headshot of Alfred Maskeroni

There are enough distractions when you're driving. Your phone, the tunes, your coffee. But Russian drivers have to put up with so much more—like meteors falling from the sky and suggestive truck-side billboards.

A Russian mobile advertising company recently sent a fleet of 30 trucks out on the streets of Moscow with self-promotional ads on the side showing breasts cupped by a pair of hands and copy that translates to "They attract"—to illustrate the power of truck-side ads.

And attract they did—to the tune of 517 traffic accidents in one day, says the Daily Mail.

"I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by," said Ildar Yuriev. "Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket."

A spokesman for the company, AdvTruck, added: "We wanted to draw attention to this new format with this campaign. In all cases of accidents, the car owners will receive compensation costs from us that aren't covered by their insurance."

The image above has been blurred. See the (NSFW?) version below.

@maskeroni Alfred Maskeroni is director of video for Adweek.