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It’s been a particularly fun year for Halloween advertising, with lots of marketers producing mini horror movies in place of their usual 30-second spots. We’ve collected a lot of that long-form stuff here in our 2017 Halloween roundup, along with other memorably creepy ads and stunts. We’ll update this story as more frightful and fun executions come in.
Asda
“Home For All Things Haunted”
British supermarket chain Asda always does fun Halloween ads. This year is no exception, with Saatchi & Saatchi London rolling out a spot in which a family gets possessed by the 80’s Cameo song “Word Up” and does a Thriller-like jam to the beat.
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