The Scariest, Freakiest and Funniest Halloween Ads of 2017

Scare tactics from Mars to Burger King

Eli Roth, the horror movie director, made his first ad this Halloween, for the Halloween Horror Nights attraction at Universal Orlando Resort.

It’s been a particularly fun year for Halloween advertising, with lots of marketers producing mini horror movies in place of their usual 30-second spots. We’ve collected a lot of that long-form stuff here in our 2017 Halloween roundup, along with other memorably creepy ads and stunts. We’ll update this story as more frightful and fun executions come in.

@nudd Tim Nudd is a former creative editor of Adweek.