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Among the film entries doing well at this spring’s ad award shows is this stupidly hilarious Volkswagen Tiguan ad from Germany, in which a guy tries to reverse his horse trailer into a parking spot—very poorly, much to the raucous amusement of the horses watching nearby.
The spot, by Grabarz & Partner in Hamburg, picked up two Bronze Pencils at The One Show last month, along with several prizes at New York Festivals. The laughing animals are Super Bowl-esque in their appeal, but the ad also squarely hits the Trailer Assist product feature in a very memorable way—a special feature that VW has always been remarkably
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