See the Hilarious Viral Volkswagen Ad That the Automaker Was Very Nervous to Run

Is comedy appropriate after the emissions scandal?

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Among the film entries doing well at this spring’s ad award shows is this stupidly hilarious Volkswagen Tiguan ad from Germany, in which a guy tries to reverse his horse trailer into a parking spot—very poorly, much to the raucous amusement of the horses watching nearby.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in