See the Crazy Thai Whisky Ad That DigitasLBi's Ronald Ng Has Been Trying to Beat for 20 Years

Along with his two other favorite ads ever

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Lots of advertising creatives have that one commercial that haunts them, the one that excited and inspired them in their formative years—and that they’ve been trying to match in their own career ever since.

For Ronald Ng, chief creative officer for North America at DigitasLBi, it’s a tremendously entertaining and exceedingly loopy 1997 spot by Ogilvy & Mather Bangkok for Black Cat Whisky. It’s an almost indescribable two-minute production—but Ng explains his love for it in our latest “Best



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in