Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
A team from Brigham Young University’s AdLab program snagged the top student prize at the Andy Awards this weekend with a three-minute musical number about battling pest infestations.
The spec spot, “Pests Do Not Mess With the Orkin Man,” brings Broadway stylings to Southwestern suburbia, as five exterminators in matching hardhats pile out of an SUV to harmonize about killing fleas, moths and bedbugs while throwing off a little synchronized dancing.
Set to the melody of “My Favorite Things” from The Sound of Music, it’s packed with fun visual set pieces—like a garbage can rattling because it’s full of randy mice.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in