See the 24 Best Commercials of the Past 15 Years, as Judged at Cannes Lions

All the Film and Film Craft Grand Prix winners

Headshot of Tim Nudd

The Film Lions may not be the absolutely pinnacle of the Cannes festival, as they once were, but the Film Grand Prix is still very much a marquee award. It’s one of the centerpieces of the Saturday evening award show, and the screening of the Film (and Film Craft) winners remains one of the most enjoyable events of the week.

As we look to next week’s Cannes Lions, Channel 4’s “We’re the Superhumans” has to be one of the big favorites going into both Film competitions. But a number of other great spots are poised to win gold, from PlayStation’s “Gravity Cat” to Sandy Hook Promise’s “Evan” to Samsung’s “Ostrich.”

As a primer, let’s look back at the last 15 years of Film Grand Prix winners at Cannes, as well as the last six years of Film Craft Grand Prix winners (that category was introduced in 2011).

 

2016

Harvey Nichols, “Shoplifters” (Film Grand Prix)
Agency: adam&eveDDB


Under Armour: “Rule Yourself: Michael Phelps” (Film Craft Grand Prix)
Agency: Droga5


 

2015

Geico, “Unskippable” (Film Grand Prix)
Agency: The Martin Agency


Leica, “100” (Film Grand Prix)
Agency: F/Nazca Saatchi & Saatchi


John Lewis, “Monty’s Christmas” (Film Craft Grand Prix)
Agency: adam&eveDDB


 

2014

Volvo Trucks, “The Epic Split” (Film Grand Prix)
Agency: Forsman & Bodenfors


Harvey Nichols, “Sorry I Spent It on Myself” (Film Grand Prix)
Agency: adam&eveDDB


 

2013

Metro Trains, “Dumb Ways to Die” (Film Grand Prix)
Agency: McCann Melbourne


Intel and Toshiba, “The Beauty Inside” (Film Grand Prix)
Agency: Pereira & O’Dell


Channel 4: “Meet the Superhumans” (Film Craft Grand Prix)
Agency: 4Creative


 

2012

Chipotle, “Back to the Start” (Film Grand Prix)
Agency: Creative Artists Agency


Canal+, “The Bear” (Film Craft Grand Prix)
Agency: BETC


 

2011

Nike, “Write the Future” (Film Grand Prix)
Agency: Wieden + Kennedy


Puma, “After Hours Athlete” (Film Craft Grand Prix)
Agency: Droga5


 

2010

Old Spice, “The Man Your Man Could Smell Like” (Film Grand Prix)
Agency: Wieden + Kennedy


 

2009

Philips, “Carousel” (Film Grand Prix)
Agency: DDB & Tribal Amsterdam


 

2008

Cadbury, “Gorilla” (Film Grand Prix)
Agency: Fallon


Microsoft Xbox, “Halo 3 Believe” (Film Grand Prix)
Agency: McCann


 

2007

Dove, “Evolution” (Film Grand Prix)
Agency: Ogilvy & Mather


 

2006

Guinness, “Noitulove” (Film Grand Prix)
Agency: AMV BBDO


 

2005

Honda, “Grrr” (Film Grand Prix)
Agency: Wieden + Kennedy


 

2004

PlayStation, “Mountain” (Film Grand Prix)
Agency: TBWA London


 

2003

Ikea, “Lamp” (Film Grand Prix)
Agency: CP+B


 

2002

Nike, “Tag” (Film Grand Prix)
Agency: Wieden + Kennedy


@nudd Tim Nudd is a former creative editor of Adweek.