See Nike’s Irreverent Ad Congratulating Roger Federer on His 8th Wimbledon Title

Spot aired right after his victory Sunday

Nike’s marketing playbook regularly includes congratulatory ads for individual athletes as well as sports franchises on the occasion of a milestone victory. We saw it with the Chicago Cubs last fall, and with Kevin Durant of the Golden State Warriors last month. On Sunday, it was Roger Federer’s turn.

@nudd Tim Nudd is a former creative editor of Adweek.