See a Most Excellent Guinness Ad That Will Be Pulled Off YouTube at Midnight

Stars U.S. biathletes the Barnes twins

Headshot of Tim Nudd

BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy and Lanny Barnes. If you don't know their story, just watch the commercial—it's remarkably affecting, given that it's mostly just a static image and some text coming and going.

The spot is on YouTube for now, but will be pulled off the site at midnight Wednesday (Jan. 29), Guinness confirmed. That's because Guinness is not an Olympic sponsor and cannot air advertising featuring Olympic athletes between Jan. 30 and Feb. 26.

Credits below.

UPDATE: Sorry, the ad's been pulled down. We'll post it again after the Olympics are over.


Client: Guinness

Spot: "Barnes Sisters"

Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Tom Darbyshire

Associate Creative Director, Copywriter: Jon Yasgur

Associate Creative Director, Art Director: Jim Cancelliere

Director of Integrated Production: Dave Rolfe

Producer: Whitney Collins

Editorial, Animation: My Active Driveway

Creative Director: Steve Choo

Music: Andrew Knox Music

Music Producer: Loren Parkins

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@nudd Tim Nudd is a former creative editor of Adweek.