AdFreak

See How Peloton Gets Cyclists ‘On to the Next’

Mekanism’s montage is an energetic call to action

Focused on the ride. Peloton

By Shannon Miller

August 1, 2018

Anyone who has ever taken a spin class can confirm that it is not for the faint of heart. From the moment you secure your foot onto the pedal you’re committing to a temporary, yet grueling sojourn outside of your comfort zone.

Shannon Miller
@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.
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