See How Peloton Gets Cyclists ‘On to the Next’

Mekanism’s montage is an energetic call to action

Focused on the ride. Peloton

Anyone who has ever taken a spin class can confirm that it is not for the faint of heart. From the moment you secure your foot onto the pedal you’re committing to a temporary, yet grueling sojourn outside of your comfort zone.

@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.