AdFreakSee How Peloton Gets Cyclists ‘On to the Next’Mekanism’s montage is an energetic call to actionBy Shannon Miller|August 1, 2018Focused on the ride.PelotonShareBy Shannon Miller|August 1, 2018ShareAnyone who has ever taken a spin class can confirm that it is not for the faint of heart. From the moment you secure your foot onto the pedal you’re committing to a temporary, yet grueling sojourn outside of your comfort zone.Peloton, the 6-year-old fitness company and interactive cycling platform that offers 14 live rides per day, understands this and has collaborated with independent creative agency Mekanism to pay homage to its motivated and ravenous fan base. Its newest campaign, aptly titled “On to the Next,” is all about taking on the next challenge.“We wanted to create a campaign that reflected what motivates our riders the most,” explained Jillian Goger, Mekanism’s creative director. “They’re not focused on their limitations. They’re looking ahead to the future no matter who they are. We needed a campaign that could perfectly capture the focus of getting after your next big goal.”This 30-second spot focuses on the ability to partake in the many class options from home and stresses that anyone—whether you are a trained athlete, parent, or “nothing at all”—can participate. During the brief montage of fitness hopefuls, you can catch a glimpse of the live, on-demand feature at work via Peloton’s sweatproof touchscreen. Between the sight of the determined cyclists and the added high-octane punch of Jay-Z’s “On to the Next One,” the ad feels like an energetic call to action.Peloton has nearly 1 million members nationwide and impressive sales growth that has taken the company to unicorn status with a valuation of $1.25 billion.CREDITS:Peloton Brand TeamSenior Vice President, Head of Global Brand Marketing: Carolyn Tisch-Blodgett VP, Brand Marketing: Jasmine Maietta Director, Brand Marketing: Ryan Dillon-CurranVP, Creative: Bryant Brennan Director of Photography: Isaac James Head of Music: Paul DeGooyerMekanismFounder/Executive Creative Director: Ian Kovalik Creative Director: Jillian Goger Associate Creative Director: Alex Riezebeek Senior Art Director: Katrina MustakasPresident/CEO: Jason Harris Head of Brand Management: Melissa Hill Brand Director: Cassie Jackson Senior Brand Manager: Danielle Sabalvaro Brand Manager: Charlotte Deavers Senior Project Manager: Sean GilleylanHead of Planning: Adama Sall Senior Strategic Planner: Asher StamellHead of Production: Kati Haberstock Producer: Alex ZubakProductionSkunk Director: Brent Harris DP: Benoit Soler President: Matt Factor COO/Executive Producer: Shelly Townsend Line Producer: Ed CallaghanRadke Vice President/Executive Producer: Scott Mackenzie Executive Producer: Tony DiMarco Line Producer: Kirsta TeagueWhitehouse Post Editor: Adam Marshall Assistant Editor: Devon Bradbury Executive Producer: Caitlin Grady Producer: Pamela HellerThe Mill VFX Supervisor/2D Lead: Jeff Robins 2D Assists: Heather Kennedy, Lucia Hill Barroso, Rachel Moon Senior Producer: Clairellen Wallin Associate Producer: Sophie Mitchell Colorist: Michael Rossiter Color Producer: Evan BauerSound Lounge Audio Engineer: Tom Jaracone Adweek Adweek