See How MGM’s Universal Love Made an Impact During Stonewall Day

Karaoke event honors beginning of gay rights movement

Customized lyrics make for reimagined love songs. MGM/IPG

MGM’s widely praised Universal Love, created by McCann New York, where top music artists re-imagined classic love songs as same-sex tunes, took to the road in the form of a special karaoke night in New York.

Honoring the LGBTQ community in the first-ever Stonewall Day on June 28, the project took to the stage of the iconic Stonewall Inn in Greenwich Village, the scene of 1969’s Stonewall Uprising, widely considered the start of the gay rights movement. For their chosen songs, attendees were able to use their preferred pronoun—male, female, or non-gendered—through a unique Universal Love-branded interface.

“Given the commitment of our Universal Love project to embracing the impact music can have on the human experience, we are thrilled to play a part in honoring and celebrating the people who participated in the Stonewall Inn Uprising and helped advance acceptance of gay rights in America,” said Lilian Tomovich, chief experience and marketing officer of MGM Resorts International.

Stonewall Day is a program of Pride Live Nation, a social advocacy and community engagement platform for the LGBTQ community.


Agency: McCann
Co-CCO, New York: Tom Murphy
Co-CCO, New York: Sean Bryan
Creative Director: Ryan Paulson
Creative Director: Carlos Wigle
Junior Art Director: Kelsey DaHarb
Junior Copywriter: Oscar Gierup
Junior Art Director: Kristina Samsonova
SVP Executive Producer, Innovation: Christine Lane
Innovation Producer: Phoebe Chao
Design Director: George Katz
EVP Executive Account Director: Scot Beck
Account Director: Tessa Cosenza
Account Supervisor: Daniel de la Torre
Senior Project Manager: Jessica Avery
VP Strategy Director: Dan Wilkos
Social Strategist: Karishma Shah
SVP Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Business Manager: Sam Belkin
Senior Brand Content Creator: Eric Perini
Brand Content Creator: Brett Berman
VP Technology Director: Erik Kroha
Senior Developer: Ben Thompson
Digital Producer: Chava Quinn
Executive Print Producer: Eileen Kaufman
Chief Communications Officer: Jeremy Miller

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.