See How Las Vegas Love Blooms in Only 8 Seconds in These Stylish Ads for Park MGM

Gondry brothers hit the creative jackpot

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Even if the science is flimsy, it’s an intriguing notion to think that it takes a mere 8.2 seconds to fall in love, according to the journal, Archives of Sexual Behavior.

Another study, from Microsoft, claims that our modern attention span is shorter than that of a goldfish. Again, about 8 seconds. (Pity the person who had to do that fieldwork).

But just concede the points long enough to drink in “Las Vegas Love Stories,” a moody, surreal, meticulously shot series of micro-films from Oscar winner Michel Gondry (Showtime’s Kidding, Eternal Sunshine of the Spotless Mind) and his brother, Olivier (OK Go, White Stripes music videos) via Vice’s creative agency, Virtue.

The client, the new Park MGM resort, wanted the property’s intro to be “thoughtful, imaginative, a bit whimsical and to spark conversation,” said Patrick Miller, president and COO.

AW+

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