See Heineken’s 15-Second Film Based on a Fan’s Tweet About an Evil Abe Lincoln

'Linclone' was even screened at Tribeca

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Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on Wednesday night—based on a fan's tweet about an evil Abraham Lincoln clone.

"They clone Abe Lincoln's DNA and name the clone president for life … except there's one problem: the clone is evil," Dennis Lazar, aka @awsommovieideas, wrote as his winning submission to the brewer's #15secondpremiere contest, which asked for fans' wildest movie ideas. Those 115 characters (he had to leave room for the hashtag) were then crafted by a Hollywood film crew into 15 seconds of film—called Linclone.

You can check out the mini-movie below. The credits take way longer than the film itself—luckily there are some outtakes to keep things interesting.

Lazar was flown to New York and given the green carpet treatment by the Tribeca sponsor at the festival. Guests included Robert De Niro himself, who really should have played Lincoln if we're being honest.

Credits and more below.


The movie poster:


Lazar and DeNiro:


A deleted scene from the movie:


An interview with the director:



Client: Heineken

Project: #15SecondPremiere

Agency: Wieden + Kennedy, New York

Executive Creative Director: Susan Hoffman

Creative Directors: Eric Steele, Erik Norin

Copywriter: Mike Vitiello

Art Director: Cory Everett

Social Strategist: Jessica Abercrombie

Brand Strategist: Kelly Lynn Wright

Senior Interactive Strategist: Tom Gibby

Community Manager: Rocio Urena

Head of Content Production: Nick Setounski

Producer: Owen Katz

Print Producer: Kristen Althoff

Broadcast Traffic Supervisor: Sonia Bisono

Studio Designer: Chris Kelsch

Account Team: Patrick Cahill, Samantha Wagner, Kristen Herrington

Business Affairs: Lisa Quintela

Project Manager: Rayna Lucier

Production Company: Jefferson Projects

Executive Producer: Chris Totushek

Director: Eric Appel

Line Producer: Ritu Paramesh

Director of Photography: Mathew Rudenberg

Production Designer: Ryan Berg

Production Company: Whitehouse Post

Editor: Alaster Jordan

Assistant Editor: Matt Schaff

Executive Producer: Lauren Hertzberg

Producer: Alejandra Alarcon

Original Music: The Ski Team

Postproduction Company: Carbon VFX

Lead Compositor: Matt Reilly

Smoke Artist: Joe Scaglione

AE Artist: Maxime Benjamin

Executive Producer: Frank Devlin

Colorist: Yohance Brown

Surround Mix: Sound Lounge

Engineer: Justin Kooy

Executive Producer: Harrison Nalevansky

Cast and Crew

Abraham Linclone: Robert Broski

Dr. Satterberg: Eric Satterberg

Chief Justice: Paul Gregory

1st Assistant Director: Scott Metcalfe

2nd Assistant Director: Steve Bagnara

Production Supervisor: Megan Sullivan

DIT: Scott Resnick

Gaffer: Cody Jacobs

Key Grip: Kyle Honnig

Best Boy Electric: Brandon Wilson

Best Boy Grip: Ceaser Martinez

Set Decorator: Mark Wolcott

Prop Master: Eric Berg

Sound: Bo Sundberg

Boom Operator: Danny Carpenter

VTR: Carlos Patzi

Wardrobe Assistant: Beckee Craighead

Makeup Stylist: Kat Bardot

Makeup Assistant: Becca Weber

Production Assistants: Atif Ekulona, Eric Browning, Ewa Pazera, Julio Cordero, Desire Brumfield

Craft Services: Christina Gonzalez

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@nudd Tim Nudd is a former creative editor of Adweek.