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Over the years, State Farm Insurance has emphasized that they are prepared to be there for you like the very best neighbor, whether your car breaks down or your “she-shed” is inexplicably engulfed in flames. With their newest campaign — and signature humor — the Asian-American audience is highlighted, with the 96-year-old insurance brand eager to come to the rescue, even if a menacing smart home goes off the rails.
In conjunction with multicultural agency fluent360, State Farm released a comedic, Mandarin-language 30-second ad spot titled “Smart Living,” which tells the story of an Asian-American couple who are being terrorized by their Alexa-like home system called SAL.
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