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Recently I contemplated scanning all my notebooks into the cloud and going 100 percent digital. I bounced the idea off a friend, who replied, “Why? Paper lasts as long as you care for it. There’s something so impermanent about the internet. Things get lost.”
I was reminded of this while watching “Notes—a life story, a love story,” a long-form ad for Toronto-based stationary store Take Note.
The idea is simple: It opens after what would probably have been a one-night stand.
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