Sears-style family portraits officially uncool

Stepbrothers

While demonstrating John C. Reilly’s uncanny ability to embody stupidity in a single look, the poster for Step Brothers also hammers another nail into the coffin of a once-cherished institution: the ’70s-style family-portrait photo of the kind perfected by Sears. (Sears Portrait Studio is actually still going strong, probably thanks to better backdrops.) The family portrait may even be better fodder for parody than the yearbook photo, which already took a beating in ads for The 40 Year Old Virgin and Altoids. But the yearbook photo does somehow provoke a level of embarrassment all its own.

—Posted by Tim Nudd